Kmph Digital Marketing Blog

Why People Still Matter More Than AI in Digital Advertising

Artificial intelligence is forcing its way into nearly every aspect of marketing and advertising. The world of algorithms has exponentially expanded. From automated search results to ad placement and algorithm-driven creative recommendations, AI is omnipresent. The...

The Challenges of Executing Programmatic Digital Effectively

Executing Programmatic Digital Campaigns – There is no EASY button Programmatic digital advertising has transformed the way brands reach their audiences, offering automation, efficiency, and data-driven decision-making. However, executing a successful programmatic...

Selecting a Programmatic Digital Execution Partner

A Detailed Guide to Selecting a Programmatic Digital Execution Partner Choosing the right programmatic digital execution partner is a critical decision that can significantly impact your agency’s growth and online presence. Programmatic advertising requires...

Score Big with Live Sports Advertising

Score Big with Live Sports Advertising via OTT/CTV Remember when watching a live sporting was as easy as turning on your TV and flipping to the network channel where the game was airing? Remembering if your team was playing on CBS or FOX was your biggest...